Impact met Kapitalen
Designers – and artists – who want to make impact with their work, have a new option for realising their concept. Fonds Kwadraat is launching Impact met kapitalen: a rent free loan specially designed for designers who want to make social impact through their work.
Designers who have ideas for a cleaner, brighter or just better future for our world are encouraged to apply for the loan via Fonds Kwadraat. The maximum amount of the loan is 8.000 euro and no rent is being charged. The designers can spend the money on whatever they feel is needed to compile their work.
Fonds Kwadraat asked Vandejong to create a concept to reach the socially engaged designers. “We thought of a name that attract both designers and artists.” copywriter Ewoud explains, who also developed a digital strategy. “Application for the loan is fully done online, and the target audience moves online too. Therefore, a full digital journey was rolled out that touches everyday used channels, like search engines, social media, a landing page, email and a blog. The content is optimized for search engine’s (SEO), so Fonds Kwadraat will make an impact in Google too.” ‘Impact met Kapitalen’ will be launched in the first quarter of 2018 so stay tuned via Fonds Kwadraat’s Facebook page or visit their website.